Company Profile
Over Two Decades with ALPHA Thousands of International Clients
2004
Founded in
100+
System Solutions
1300+
Proven Client Partnerships
20+
Professional Team
A Reliable Brand Supplier
Engineered for Innovation
Senasia Trading Ltd. was established in 2004 and has been deeply engaged in the welding materials industry for 20 years. The company mainly acts as an agent for internationally renowned brands such as “ALPHA, KESTER, and ELECTROLUBE”, and has been authorized to sell a full range of new materials including solder bars, solder wires, solder pastes, fluxes, cleaners, underfill materials, encapsulation adhesives, SMD red adhesives, thermosetting adhesives, inks, and conformal coatings. It is an experienced contract agent officially recognized by the Alpha Group.
Senasia Trading Ltd. has a technologically advanced, comprehensive and experienced expert service team that can provide customers with full-process technical consultation services and high-quality system solutions.
Currently,Senasia Trading Ltd. has built a global cooperation network and has served thousands of well-known customers from industries such as electronic technology, intelligent vehicles, and semiconductors. It is a high-quality partner for large IT and electronic manufacturing enterprises and semiconductor companies. With a stable product supply system and localized technical support capabilities, Senasia Trading Ltd. continuously supports customers to improve production yield and process stability, and has formed professional service advantages in key process links such as SMT soldering, semiconductor packaging, and conformal coating. The company adheres to the service concept of “technology-driven and quality-oriented”, constantly optimizes the response efficiency of the supply chain, and supports customers in meeting environmental compliance requirements such as RoHS and REACH. It has become an outstanding enterprise in the field of comprehensive electronic materials services.
About ALPHA
At MacDermid Alpha Electronics Solutions, a business unit of Element Solutions Inc (NYSE: ESI), we deliver innovative, high-performance chemistries, materials, and services that enable next-generation electronics.
With over 100 years of expertise and global supply chain support, our solutions deliver reliable performance, accelerate sustainable innovation, and support the evolving demands of the electronics industry today and tomorrow.
Our Mission & Vision
Shared Commitment, Shared Future.
Corporate Purpose
Keep Technical improvement ！
Provide Exceptional service！
Corporate Mission
Leading the development of the industry through innovation
Corporate Vision
Sincerely! Cooperate! Create the future together!
Corporate Philosophy
Honesty is the foundation! Customer comes first!
Company Values
Constantly innovate and improve！
Pursuing excellent quality！
Corporate Honors
Shining with Honors, Advancing with Pride.
Sales Star
Senasia has been awarded the “ALPHA National Sales Star” title multiple times.
Social Responsibility
Senaisa is a key enterprise and an outstanding tax-paying enterprise in Liwan District, Guangzhou.
Industry Recognition
Senasia has numerous strategic partners from well-known enterprises.
Unique Advantage
Setting the Bar for Quality and Service.
Integrated Solutions
Integrated and compatible products for Printed Circuit Boards, Board Assemblies, IC substrates, Semiconductors, Wafer Level Packages, and Touchscreen Displays.
Sustainability
We drive sustainable innovation, enabling customers to meet environmental goals with greener chemistries and advanced material solutions.
Reliability
Our cutting-edge solutions ensure high-performance, durable electronic components, enhancing reliability in industries like automotive, computing and consumer.
Frequently Asked Questions
“How can I increase system reliability while controlling costs and driving innovation?”
Achieving higher reliability in next-gen electronics — especially under harsh operating conditions — is difficult without a unified materials strategy that minimizes incompatibility and maximizes efficiency.
“How can I protect PCBs in harsh environments without impacting performance or productivity?”
Protecting printed circuit boards (PCBs) from moisture, chemicals, and temperature extremes — while maintaining throughput and ease of application — is a constant challenge for electronics manufacturers.
“How can I ensure that all materials and chemistries in my process work together without failure or rework?”
Material incompatibility between solder pastes, surface finishes, and substrates often leads to process failures, defects, or reduced product lifespan — especially in high-reliability applications.
“How can I improve production yield and reduce my total cost of ownership?”
Inconsistent process performance, material waste, and reliability issues reduce production yield and increase rework and warranty costs — all contributing to higher total cost of ownership.
“How can I be sure that new materials or processes will meet our performance requirements?”
Without robust testing protocols and proven material compatibility, manufacturers risk implementing solutions that fail in-field or under stress, compromising customer satisfaction and brand reputation.